Wealthsimple | Credit Card

To help launch Wealthsimple’s new credit card, we built a 9-second CG film and a suite of evergreen content, bringing a flexible toolkit built for long-term impact.

One card. Many possibilities.

In the hero film, we set out to answer the simple question: What can a single card do?
From prismatic colours to cascading motion, we tell a story of versatility—many benefits packed into one unassuming product, all in under ten seconds.

Tell more with less.

Ahead of the product release, we imagined how the card should look, move, and feel in a world where it didn’t yet exist. The visual speaks for itself. Stealth-black, a flash of silver. The card’s sleek, minimalist design hides the quiet power underneath.

Built to scale.

In addition to the hero film, we delivered a visual library to support the product launch: stills, animated loops, and renders highlighting the card’s premium build and core benefits. From webpage headers to in-app graphics, every asset was designed to scale across digital medium and campaign moments.

Process and R&D.

The project challenged us to look beyond face value and give form to the idea of "premium benefits" in a clear, intentional visual language.