IBM | LinuxONE

For IBM’s latest Linux platform launch, we created a launch film that brought a fresh, playful energy to the hardware.

To celebrate the platform’s signature openness, we leaned into an original song (inspired by a reference) for an invitation few could resist—capped with the brand’s signature orange.

Make it cool, but warm

Building on our previous work for the z17, we developed a distinct visual identity that still felt connected to the broader IBM universe. This visual approach leaned into slick, precise 3D to highlight the hardware's key attributes to dreamy, synchronized choreography. We're romancing the product—literally.

The song and dance

When the song dominates the mood to this extent, everything else simply falls into place. From the motherboard to the screws, each component comes together in perfect pose and rhythm. They fan out to either side and come close, just like a box step.