Louis Vuitton × F1

Victory visualized

In a space where F1 and luxury collaborations often lean into spectacle, we want to capture something more meaningful. Louis Vuitton and F1 are both challengers of the status quo. And so we leaned into hyperrealism to create a multisensory experience that isn't just visually striking, but viscerally felt.

Premium grit

Our approach blends the refined cinematography and art direction of luxury storytelling with the electrifying intensity of Formula 1. Dynamic lighting, bold materiality, and precise sound design come together in a way that's as exciting as it is intentional.

Experimenting with different color temperatures, we used light and heat mapping to express the sport's raw energy while staying true to Louis Vuitton's signature elegance.

Victory travels

For the LV x F1 track, we took inspiration from real F1 track layouts and environments. Every detail was fine-tuned to perfection, from the crowd in the seats to the surrounding city terrain.

Catch our work trackside—where the heat-mapped whoosh of the Louis Vuitton logo follows the flash of contenders for the championship.