Deserve Cards
Design System
The Brief
Tendril was invited by Deserve Cards to expand their Design System by creating a Motion Graphics and a 3D Visual Language that represents the core values of their brand.
We took a deep dive into the Deserve universe and created sets of animations and static images that represents the core concepts and features of their brand:
Flexible and Customizable, Data Intelligence, Mobile Centric, Depth and Platform.
Typography
We have also created a series of Typographic animations exploring the same core concepts, its modularity allows these sets to be used for different applications and formats.
Process + R&D
Client
Deserve Cards
Creative Director
Patrick Coffey
Director
Danilo Silveira
Executive Producer
Mary Anne Ledesma
Producer
Brittany Sheahan
Design
Rita Louro, Rafael Eifler, Yeseong Kim, Samuel Bohn and Aleks Liubas
3D Animation
Samuel Bohn, Juliana Custódio
Toolkit and Typography Animation
Rafael Cezar
Lighting & Render:
Yeseong Kim and Brad HusbandCompositors:
Corey Larson
