Riot Worlds 2022

The Brief
Design the League of Legends Worlds 2022 Event Package, creating a concise visual identity with a flexible and highly editable toolkit for RIOT teams.

1/Identity Elements

Logo

The hero logo is the primary brand signifier. Comprising of a holding shape, typography, and the 'Worlds' existing shield, we crafted a wordmark that echoes the same sensibilities and keeps the world's logo front and center across all design work. The logo forms the basis of the grid system, meaning that all elements within the system scale up or down while maintaining a consistent relationship with one another.

2/Motion Behaviour

A unique element of LoL comes from how teams can reconfigure their champions in an almost unlimited number of ways. A mixture of strengths and weaknesses shapes each game's overall play style and outcome. Using this idea as the basis for our motion, we developed a distinct ‘reconfiguration’ behaviour that unites all our 2D elements across the system.

3/ Typography

Our visual identity uses two different fonts to create clarity, contrast, and typographic rhythm to layouts, reflecting Worlds's sporty and gritty nature. Manuka Bold, the primary font, maintains the distinctive bold compressed style synonymous with LoL Esports, but with enough nuance and character to feel unique to Worlds '22. Fraktion, the secondary font, maintains an athletic, technical edge, with enough visual density to stand alone when we aren't using the primary font. ​​​​​​​

4/Color

We developed a bold and energetic color palette that can be combined in different ways to create a coherent color story across the entire competition. Throughout the tournament, the color combinations and densities transform, helping to differentiate each stage at a glance.

5/The Package

We took the identity elements and expanded them into an entire event package, bringing a bold vision for Worlds 2022 that is fresh, impactful, and exciting.