Crown Royal 29
Product Launch
We were invited by Anomaly x Crown Royal to create a brand film introducing their new line of Luxurious Canadian Whiskey, Crown Royal 29.
Focusing on the concept of "growing roots," we depicted the physical embodiment of the 'root' flourishing off the packaging through a photorealistic CGI style that plays with growth, lighting, and realistic focus.
We sought to craft a distinct visual world for CR29, positioning them as a brand in line with luxury culture.
Client
Crown Royal at DiageoAgency
Anomaly NY
Production Company
Tendril Design + Animation
Creative Director
Alexandre Torres
Executive Producer
Ivelle Jargalyn
Producer
Niko Hook
Coordinator
Cody McFarland
Director
Sam Humphries
Art Direction, animation & lightiing
Bureau Klaus Alman
Lookdev
André Chaves, Bureau Klaus Alman
3D Design
Sebastian Helene, Christoph Strohfeld, Bureau Klaus Alman
Compositing
Astrid Cardenas
