Riot Worlds 2022

Branding Identity

Riot Worlds 2022

The Brief
Design the League of Legends Worlds 2022 Event Package, creating a concise visual identity with a flexible and highly editable toolkit for RIOT teams.

1/Identity Elements


The hero logo is the primary brand signifier. Comprising of a holding shape, typography, and the 'Worlds' existing shield, we crafted a wordmark that echoes the same sensibilities and keeps the world's logo front and center across all design work. The logo forms the basis of the grid system, meaning that all elements within the system scale up or down while maintaining a consistent relationship with one another.

2/Motion Behaviour

A unique element of LoL comes from how teams can reconfigure their champions in an almost unlimited number of ways. A mixture of strengths and weaknesses shapes each game's overall play style and outcome. Using this idea as the basis for our motion, we developed a distinct ‘reconfiguration’ behaviour that unites all our 2D elements across the system.

3/ Typography

Our visual identity uses two different fonts to create clarity, contrast, and typographic rhythm to layouts, reflecting Worlds's sporty and gritty nature. Manuka Bold, the primary font, maintains the distinctive bold compressed style synonymous with LoL Esports, but with enough nuance and character to feel unique to Worlds '22. Fraktion, the secondary font, maintains an athletic, technical edge, with enough visual density to stand alone when we aren't using the primary font. ​​​​​​​


We developed a bold and energetic color palette that can be combined in different ways to create a coherent color story across the entire competition. Throughout the tournament, the color combinations and densities transform, helping to differentiate each stage at a glance.

5/The Package

We took the identity elements and expanded them into an entire event package, bringing a bold vision for Worlds 2022 that is fresh, impactful, and exciting.

  • Client

    Riot Games


    Creative Director at Riot

    Carrie Dunn


    Creative Services Manager

    Cassie Jo Dull


    Creative Director

    David Jung, Vince Than


    Production Company



    Creative Directors

    Alexandre Torres, Nidia Dias,

    Tom Crate


    Executive Producer

    Ramona Gornik-Lee



    Niko Hook / Emily McCallen



    Andrea Chan



    Adam Brandon

  • Art Director

    Bruno Canales


    CG Sup

    Alexandre Veaux



    Rafa Cezar, Leonardo Bortolussi, Pedro Cruz,Yeseong Kim, Runbo Chen



    Bruno Canales, Benjamin Luthold, William Sharkey, Aiden Riekenbrauck, Yeseong Kim


    3D Animation

    Benjamin Luthold, William Sharkey


    2D Animation

    Hernan Lindenbaum

  • Lighting and Rendering

    Alexandre Veaux


    Compositing, Grading, Finishing

    Corey Larson



    Zack Lovatt


    Pitch 2D/Designer

    Andrew Footit