Vizio PX

Product Launch

Vizio PX

Tendril was invited by PARTNER to design and create two films showcasing the key features and benefits of VIZIO’s P-Series X Quantum and Dolby Atmos product lines.

Vizio PX quantum dots black
Vizio PX quantum dots black

We aimed to define a visual thread for each film that could be used as a transition device to and from a series of gorgeous product renderings and artful technical demos. The minimal environments were designed to echo each device's material quality and palettes.

Vizio PX closeup
Vizio PX quantum dots colour

In the case of PX Quantum, we found the inspiration we were looking for in the underlying technology. The panels contain billions of nanometre-size semiconductor particles called quantum dots with interesting optical and electronic properties. We imagined these particles activated and illuminated by light, congealing and swirling together to form images on the surface of the display.

Vizio PX tv with abstract screen background
Vizio PX quantum dots swirl colour
Process + R&D
Vizio PX abstract
Vizio PX abstract pattern
Vizio PX bubbles
  • Client




    Agency Creative Directors
    Justin Meredith, Rich Scurry, Will Hartman


    Agency Producer
    Heidi Zadok

  • Production Company


    Creative Director
    Chris Bahry


    Executive Producer
    Ashley Monaghan


    Ryan MacLean and John Szebegyinszki


    Brittany Sheahan


    Director & Art Director

    Vitaly Grossmann

  • Design & Animation
    Vitaly Grossmann, Rich Nosworthy, Jeff Briant, Philipp Pavlov


    FX & Simulations
    Phillip Pavlov, Rich Nosworthy


    Lighting & Render
    Jeff Briant, Vitaly Grossmann


    Chris Bahry


    Sound Design & Music

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