Tendril was invited by PARTNER to design and create two films showcasing the key features and benefits of VIZIO’s P-Series X Quantum and Dolby Atmos product lines.
We aimed to define a visual thread for each film that could be used as a transition device to and from a series of gorgeous product renderings and artful technical demos. The minimal environments were designed to echo each device's material quality and palettes.
In the case of PX Quantum, we found the inspiration we were looking for in the underlying technology. The panels contain billions of nanometre-size semiconductor particles called quantum dots with interesting optical and electronic properties. We imagined these particles activated and illuminated by light, congealing and swirling together to form images on the surface of the display.