Brand Refresh 2022
Tendril Refresh Tendril’s visual identity is a flexible system that can be quiet, conservative, bold, and expressive, depending on context and communication needs.
Meet the T-Dot
The t-dot is Tendril’s mark and most recognizable brand element. Created by design studio Worship, it suggests both a lower-case ‘t’ as well as a figurative emoji-like smile.
2/ Brand Imagery
The three geometric forms of the T-dot provide the perfect building blocks for a library of minimal, abstract 3D compositions that are a nod to Tendril’s expertise and roots in 3D design and animation.
HK Grotesk is our primary typeface for marketing and social content. Public Sans is used for more corporate materials and business communications.
4/ Iconography & Colour
Tendril has custom icons and colours that match the aesthetics of the identity. They can be used in a wide variety of applications from social media and web, to presentations, announcements and posters.
We have an unwavering sense of purpose, and we want our voice to encapsulate this– it’s how we send out a ‘pure signal.’
Visual Identity Team
Chris Bahry + Alexandre Torres
Brand Refresh Design
Worship, Rafa Cezar
Guidelines + Toolkit
Content Strategy + Copywriting
3D Assets Team
Rafa Cezar, Joey Recoskie, Aiden Riekenbrauck, Rita Louro, Shannon Hoyne, Eric Bernal, Aleksandra Liubas
3D Assets/ Design + Animation
Rafa Cezar, Marcelo Souza
Joey Recoskie, Samuel Bohn
Brad Husband, Joey Recoskie, Aiden Riekenbrauck, Marcelo Souza
Brad Husband, Astrid Cardenas
ID Animation Team
Design + Animation
Joey Recoskie, Samuel Bohn, Nidia Dias
Brad Husband, Joey Recoskie, Aiden Riekenbrauck, Nemanja Ivanovic