Brand Refresh 2022

Tendril Refresh Tendril’s visual identity is a flexible system that can be quiet, conservative, bold, and expressive, depending on context and communication needs.

1/ Logotype

Meet the T-Dot

The t-dot is Tendril’s mark and most recognizable brand element. Created by design studio Worship, it suggests both a lower-case ‘t’ as well as a figurative emoji-like smile.

2/ Brand Imagery

The three geometric forms of the T-dot provide the perfect building blocks for a library of minimal, abstract 3D compositions that are a nod to Tendril’s expertise and roots in 3D design and animation.

3/ Typography

HK Grotesk is our primary typeface for marketing and social content. Public Sans is used for more corporate materials and business communications.

4/ Iconography & Colour

Tendril has custom icons and colours that match the aesthetics of the identity. They can be used in a wide variety of applications from social media and web, to presentations, announcements and posters.

5/ Voice

We have an unwavering sense of purpose, and we want our voice to encapsulate this– it’s how we send out a ‘pure signal.’