Hublot Big Bang Integral
Product Launch
Artisans at heart — the team at Hublot wanted to celebrate the naturalistic aspects of the Integral Time Only collection. Focusing on the raw materials themselves – Titanium, Ceramic and Gold. Our goal was to capture Hublot’s approach to material innovation and the experimental paths that go into fusing each material into these wearable works of art.
The balance of material physicality and the mechanics of individual watch elements was visually paired with abstract moments of raw material fusion through their changes of state.
Using patterns, symmetry, and minimal design elements, we were able to mimic the mechanical precision and structured aesthetic of the Hublot identity.
Client
HublotArt Director
Alex BertrandSenior Digital Content Manager
Yann LauenerProduction Company
TendrilCreative Director
Chris BahryDirector
Joey RecoskieExecutive Producer
Mary Anne LedesmaProducer
Brittany SheahanDesign
Joey Recoskie, Zack Corzine, Rita Louro, Bureau Klaus AlmanHoudini Simulation
Bureau Klaus Alman, Zack Corzine, Philipp PavlovCG Supervisor + Model
Ben PilgrimAnimation
Zack Corzine, Bureau Klaus Alman, Joey RecoskieLight + Render
Nemanja Ivanovic, Jeff Briant, Joey Recoskie, Zack Corzine, Bureau Klaus AlmanCompositing
Alexandre VeauxSound Design + Music
Cypher
