Hublot Big Bang Integral

Product Launch

Hublot Big Bang Integral

Artisans at heart — the team at Hublot wanted to celebrate the naturalistic aspects of the Integral Time Only collection. Focusing on the raw materials themselves – Titanium, Ceramic and Gold. Our goal was to capture Hublot’s approach to material innovation and the experimental paths that go into fusing each material into these wearable works of art.

The balance of material physicality and the mechanics of individual watch elements was visually paired with abstract moments of raw material fusion through their changes of state.

Hublot BBIA silver watch face

Using patterns, symmetry, and minimal design elements, we were able to mimic the mechanical precision and structured aesthetic of the Hublot identity.

Hublot BBIA silver watch band components
Hublot BBIA black watch face kinetic sand
Hublot BBIA black gold and silver watch display
Process + R&D
Hublot BBIA black watch magnetic sand particles
Hublot BBIA rock
  • Client


    Art Director
    Alex Bertrand


    Senior Digital Content Manager
    Yann Lauener


    Production Company


    Creative Director
    Chris Bahry


    Joey Recoskie


    Executive Producer
    Mary Anne Ledesma



  • Producer
    Brittany Sheahan


    Joey Recoskie, Zack Corzine, Rita Louro, Bureau Klaus Alman


    Houdini Simulation
    Bureau Klaus Alman, Zack Corzine, Philipp Pavlov


    CG Supervisor + Model
    Ben Pilgrim


    Zack Corzine, Bureau Klaus Alman, Joey Recoskie

  • Light + Render
    Nemanja Ivanovic, Jeff Briant, Joey Recoskie, Zack Corzine, Bureau Klaus Alman


    Alexandre Veaux


    Sound Design + Music

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