"It is not the strongest or the most intelligent who will survive but those who can best manage change."

In this film we tell the story of the evolution of a new “species” of technology, evolved from the established and well known DNA of the Huawei Brand. Our setting is a raw, elemental landscape, echoing the cradle of life. We draw visual metaphors from both nature and technology, such as self-assembly, replication, and fibonacci spirals. The clean lines of the product are juxtaposed against chaotic and powerful natural forces that drive change and evolution— situating the beautiful product design prominently against eroded rock and windblown sand.

Process + R&D

The making of this film was a collaboration across cultures and continents, which made the results truly special. We were intrigued by Huawei’s concept of Wisdom, of accumulated knowledge and experience over time, which leads to their mastery of product. We chose to let this concept guide how we worked together and in the film’s artwork.

  • Client


    Creative Consultant
    SOMEI 晟


    Creative Director
    Chris Bahry


    Executive Producer
    Ivelle Jargalyn

  • Directors
    Tom Crate and Chris Bahry


    Ryan MacLean


    Niko Hook


    Art Director
    François Leroy


    Design and Animation
    François Leroy, Rich Nosworthy,
    Chris Moberg, Philipp Pavlov, Yeseong Kim, Jeff Briant, Samuel Bohn, Eric Macedo

  • Lighting + Render
    Jeff Briant, Rich Nosworthy, Chris Moberg, François Leroy, Yeseong Kim


    Brad Husband, Chris Bahry


    Corey Larson


    Music + Sound Design