Microsoft Emojis

Avatars R&D

Microsoft Emojis

"As the world moves toward hybrid work scenarios that blend in-person with remote, expressive forms of digital communication are more important than ever.”
— Microsoft Design

Microsoft Emojis grid imperfect circle
Microsoft Emojis grid imperfect circle
Microsoft Avatars people

Emojis have become a universal medium for self-expression and a powerful tool that allows us to communicate our thoughts and feelings in fun, clear, and emotionally resonant ways.

Inclusivity, honesty and vulnerability are all elements we sought to encompass in our new Emojis. We wanted our designs to celebrate the beautiful differences and imperfections in human expressions. Which is why our Emoji silhouettes aren’t 100% geometrically circular, but instead what we came to call the ‘imperfect circle.’

Microsoft Avatars

Every creative decision had to be scalable and flexible enough to convey the message behind each Emoji. To achieve this, we started with 2D illustrations using simple base shapes as a construction logic for all our Emojis before diving into 3D. Creating a design system that maintained consistency across the entire Emoji family.

Microsoft Emojis film

The launch film came to be a combination of several short stories and moments put together. We began with very complex and intricate backgrounds but eventually made some refinements and ended up with the perfect colours and bold forms to make the Emojis POP.

Microsoft Emojis film
Microsoft Avatars job woman
Microsoft Emojis film
Microsoft Emojis film
  • Emojis System




    Microsoft Team
    Nando Costa, Claire Anderson, Cassie Klingler, Jason Custer, Judy Safran-Aasen, Sam Cundall


    Production Company


    Creative Director
    Alexandre Torres


    Matthias Winckelmann, Leo Mateus


    Art Director
    Rodrigo Rezende


    Executive Producer
    Ivelle Jargalyn


    Emily McCallen, Brittany Sheahan


    Jelena Sibalija

  • CG Supervisor
    Ben Pilgrim


    Andras Csuka, Felipe Medina, Henrique Athayde, Leo Natsume, Margarida Lemos, Runbo Chen, Plenty Studios


    Lead Modeller
    Flavio Diniz


    Model, Light, Render
    Aleksandra Liubas, Benjamin Lüthold, Dominik Grejc, Edgar Ferrer, Eric Macedo, Flavio Diniz, Gustavo Henrique, Leonardo Bortolussi, Plenty Studio, Rita Louro, Zach Landua


    Lead Animators
    Will Sharkey, Samuel Bohn, Jonathan Lindgren


    Dominik Grejc, Emiliano Flores, Flavio Diniz, Guilherme Vasconcellos, Hernan Lindenbaum, Jessica Herrera, Leonardo Bortolussi, Plenty Studio, Zach Landua


    Corey Larson

  • Emoji Film


    Creative Director
    Nidia Dias, Chris Bahry


    Executive Producer
    Ivelle Jargalyn


    Leo Mateus, Facu Labo


    Emily McCallen


    Jordi Pages, Lenar Singatullov


    Flavio Diniz, Lenar Singatullov, Jordi Pages


    Lenar Singatullov, Samuel Bohn


    Lighting and Render
    Brad Husband


    Brad Husband, Astrid Cardenas



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