Product Film


Tendril was called upon to create a part product launch and part brand anthem film for ecobee.

Ecobee SmartThermostat sillouhette
Ecobee SmartThermostat abstract

ecobee is a smart home company that makes intuitive and beautiful smart thermostats. This year the company challenged itself to elevate its creative expression and introduce its latest innovation – the new ecobee SmartThermostat with voice control. We were approached to help ecobee enhance their visual communication and create a film to convey ecobeeʼs mission to make it easy and affordable for homeowners to reduce their environmental footprint while enhancing the way they experience comfort.

Ecobee SmartThermostat abstract
Ecobee SmartThermostat abstract
Ecobee SmartThermostat abstract

We explored visual representations of the Ecobee SmartThermostat’s effect on both the home and the environment while showcasing its sleek engineering. The product is displayed like a jewel, a dark reflective stone with beautiful highlights that romance its crisp edges. A key creative challenge was visualizing invisible forces and representing them abstractly and artistically while conceptually tying them back to the narrative. With everything being so subjective, it was paramount that we created the right mood and feel.

Ecobee SmartThermostat abstract

We had some simulation in nearly every shot; it was a fun technical challenge to animate these magical dynamic objects realistically, even though the viewer is consuming them through a stylized lens. We produced many complex setups and custom tools to simulate cloth, rigid bodies, recursive growth, branching, and foliage. This was one of our favourite projects, as we were able to harmonize our love of tech and nature.

Ecobee SmartThermostat abstract
Ecobee abstract
Process + R&D
Ecobee abstract
Ecobee abstract
Ecobee abstract
Ecobee abstract
Ecobee abstract
Ecobee abstract
  • Client


    Who Gets It Done


    Agency Producer
    Raj Dhillon


    Megan McCartney


    Production Company


    Creative Director
    Alex Torres


    Executive Producer
    Kate Bate


    Director + Art Director

    Shane Griffin

  • Co-Producers
    Ryan MacLean, John Szebegyinszki


    Brittany Sheahan


    Shane Griffin, Jose Checa, Ari Weinkle


    3D Modelling
    Ben Pilgrim, Flavio Diniz


    3D Animation
    Jose Checa, Philipp Pavlov, Marian Pramberger, Jeff Briant

  • VFX

    Phillip Pavlov


    Jose Checa, Jeff Briant, Brad Husband


    Jeff Briant, Brad Husband


    Brad Husband


    Sound Design + Music
    Zelig Sound

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