Tendril was invited by Deserve Cards to expand their Design System by creating a Motion Graphics and a 3D Visual Language that represents the core values of their brand.
We took a deep dive into the Deserve universe and created sets of animations and static images that represents the core concepts and features of their brand:
Flexible and Customizable, Data Intelligence, Mobile Centric, Depth and Platform.
We have also created a series of Typographic animations exploring the same core concepts, its modularity allows these sets to be used for different applications and formats.
Process + R&D
Mary Anne Ledesma
Rita Louro, Rafael Eifler, Yeseong Kim, Samuel Bohn and Aleks Liubas
Samuel Bohn, Juliana Custódio
Toolkit and Typography Animation
Lighting & Render:
Yeseong Kim and Brad Husband