Autostore Router

Brand Film

Autostore Router

Working once again with the team at AutoStore, Tendril was tasked with capturing the bright, elegant future of order fulfillment made possible today through AutoStore’s Router, an industry breakthrough in cube storage algorithms.

The film focuses on the human perspective and redefining the status quo of the consumer retail experience. The team was challenged with visualizing the unique benefits of the AutoStore Router-powered system: highlighting the primary selling points of the system, re-familiarizing the audience with the main system modules and visualizing the processes through simple, abstract visual metaphors.

AutoStore Router controller
AutoStore Router controller

Using bright, engineered surfaces and consoles, we created an intimate, up-close perspective of the brand and user experience. Paired with natural, moving light, we curated a tactile and touchable look and feel. Our goal is always to capture people’s hearts and minds rather than overload them with technical information. This approach is another immediate differentiator for the AutoStore brand.

AutoStore Router
AutoStore Router
AutoStore Router controller
AutoStore Router controller
Process + R&D
AutoStore Router system
AutoStore Router robot hardware
AutoStore Router robot hardware
AutoStore Router structure
AutoStore Router products
AutoStore Router device components
AutoStore Router device controller
  • Client


    Partners + Designers

    at Oker
    Petter Skogheim, Øyvind Tendenes


    Marketer at Autostore
    Jeanette Aarvik


    Marketing Director at Autostore
    Lars Sæbø


    Script Writing
    Tara Wright


    Production Company


    Creative Director
    Chris Bahry


    Joey Recoskie

  • Executive Producer
    Ivelle Jargalyn


    Leah Wesolowski


    Art Director
    Evaldas Cesnavicius


    Daniel Lepik, Jonathan Lindgren, Leonardo Bortolussi, Eric Macedo, Joey Recoskie, Sawdust Studio


    Flavio Diniz


    Samuel Bohn, Jonathan Lindgren, Joey Recoskie, Leonardo Bortolussi


    Hand Animation
    Will Sharkey

  • Hand Textures
    Christian Hecht


    Hand Rigging
    Tyrel Scott


    Lighting + Render
    Brad Husband, Joey Recoskie, Samuel Bohn, Jonathan Lindgren


    Brad Husband


    Sound Design + Music



    Music Composition
    Jochen Mader

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